Create Content Fast Lesson 14 - Language Tools

This area isn't as important as the other two areas, but
you should know something about it. It does offer you a
language translator, in case you get back an article in a
different language that you want to read. It's typically
easier to avoid non-native speaking articles to keep your
research moving quickly though, unless there's some reason
why a foreign article is appropriate to your topic.

Using Regular Expressions (Operators)

Just like math has operators for plus, minus, and so on to
facilitate operations when you combine numbers, Google has
word and sign operators to facilitate combing keywords or
phrases in their search box. We discussed the AND operator
prior, but there are a great many more than can help you
find what you are looking for in a laser-like fashion,
helping to speed up the entire writing process. Let's go
over a few symbolic operators for you to get to know and
work with: The + sign  In Google, the plus sign tells
the search engine that the word is necessary for the
search. This is important because Google ignore certain
words to speed up search results; words like a, the, an,
at, for and more. So, if you are searching for a book
title, for instance, and want to see articles about The
Search For Truth, then you will either have to put a plus
sign next to those stop words of the and for or you will
have to put the entire phrase in quotes to signify that you
want an exact match for the entire phrase. So, you could
type into the search box: +The Search +For Truth or The
Search For Truth and get what you want. However, if you
just type in The Search For Truth, your results will ignore
the word The and For in the majority of results.

The - sign  This one works in the opposite way to the
plus sign. Instead of forcibly including the word next to
the sign, the minus sign forcibly excludes any articles
with that word from showing up. It's a great way to narrow
down the topic search results so that it becomes very
highly defined. It works for things where marketers also
may be hogging the first few pages with extraneous results
that are meaningless to your query. For instance, say you
are looking for cell phones, but don't want to include
Nokias, your query would look like this: cell phones
-Nokia.

The ~ sign - This sign will include all the synonyms of
the word that it is placed next to. For instance, if you
wanted to find articles with different nuances for the word
fast, you would add the tilde sign next to it and it would
add in articles that might reference quick, rushed, speedy,
and so on. In that case, your query for fast games would
look like this: ~fast games. There are other types of
operators, as we discussed earlier, that come in text
format (instead of symbol format). These we'll discuss here.

Site: - This operator is used to tell Google that you are
searching within a specific site only. So, if you want only
articles about acne from a specific acne site, you can use
the following query: acne site:www.youracnesite.com .

Allintext: - Google will try to return results for a set of
keywords, but if it finds some and not others it will still
return the page if that's the best it can do. In order to
tell it that you want only those articles with all those
keywords in it, then you use the allintext: operator. So,
for example, say you want to include articles with TVs
that are cheap and only from Sony. Then your query would
be: allintext: TVs ~cheap Sony. It's also good for
keeping out search results that aren't text-based articles.

So, now you are starting to get a view of how to combine
the different operators to really get the exact search
results you need. In the above example you used three
different ways of redefining the search query. You used the
allintext: and the ~ and the quotes. If you hadn't put cell
phones within quotes, you might have gotten something to do
with cell batteries or cell towers. If you didn't add the ~
next to the word cheap, you wouldn't necessarily pick up
all the different synonyms of cheap and yet, you asked the
query to return only those articles with these keywords.
So, if the ~ sign weren't there, and instead the article
talked about inexpensive cell phones from Nokia, the query
would have ignored it. With the ~ sign, it will pick it up
as being allintext too.

Allintitle: - This is similar to allintext, except the
focus is on the title of the page, not the text of the
page. So, if you want only web pages with some of your
phrase or keyword within the title to be returned, you
would use this operator. For instance, if you were looking
for articles on exotic birds and want that as part of the
title, your query would look like: allintitle:exotic
birds or allintitle:exotic birds. The first would mean the
words in the title would have to show up together and the
next one means they can be anywhere in the title.

Allinurl: - This is also similar to the last two, except
the focus is to find every website url with the specific
search terms you specify. It would work exactly as the
above example, except using allinurl: instead of
allintitle:. There are many more operators that one can
learn and use when doing Google researching. These are just
a few of them, and this eBook doesn't have sufficient space
to include them all. However, the intent is the same: To
refine the search results so that you spend less time
weeding through page after page of Google search results
that aren't relevant to your research. For that, we have
one final word of advice to weed out the wheat from the
chaff, and that's the website called Give Me Back My
Google. This type of service is necessary as the Internet
grows and more and more marketers flood the library with
what essentially comes out to be spam. Fortunately, if you
go to http://www.givemebackmygoogle.com you can use that
service to help eliminate many marketing sites that flood
the search engine with results that are worthless to
writing articles; sites like PriceRunner, NexTag or other
price comparison sites. 


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